About us

Welcome to StrapSwap – where passion meets fashion, and every step tells a story. As we unveil the tapestry of our brand, we've received numerous requests to delve into the background, the inception, and the ongoing journey that brought StrapSwap to life.

StrapSwap was born from the collaborative dreams of my brother and me in [Year]. His daring spirit took the initial leap, transforming our aspirations into reality. My heartfelt gratitude goes out to him for making our dreams come true. Together, we embarked on a mission to craft and deliver impeccably designed, minimalistic pieces under an authentic brand with a clear, envisioned aesthetic – an ongoing endeavour that keeps evolving.

The frustration of not finding the high-quality, precisely fitted, and minimalistic pieces we envisioned led us to create our first product. Inspired by classic track and field looks, we introduced the slim-fit, jersey-tapered trousers paired with a matching crew neck, giving birth to our iconic two-piece look. This laid the foundation for StrapSwap's signature smart-casual aesthetic, which resonates with those seeking a clean, well-fitted everyday ensemble.

Our fascination with footwear, nurtured through years of queuing for releases and exploring secondary markets, led to a natural progression. Today, we're proud to offer our footwear, a journey that started with a passion for what adorns our feet.

The path to our creations was with its challenges. Spent in each other's bedrooms at our mom's bungalow, we tirelessly searched for suppliers, perfected samples, and planned. The moment my brother FaceTimed me to reveal the first tapered jersey tracksuit sample is etched in our memories – the embodiment of our vision realised.

From shipping orders in our mom's bungalow with the help of close friends and family, we navigated the transition from full-time jobs to dedicating ourselves entirely to StrapSwap. The journey continued in a small shop on the high street, where the shutters stayed down, and the neighbours wondered about the hustle within. Late nights, crashed websites, and snowy basement hauls were part of the growth.

The next milestone was a warehouse now serving as our dispatch centre and team headquarters. It marked a shift from the small shop, bringing efficiency and space for our expanding collections.

Today, StrapSwap stands at a juncture where our commitment to creating cherished clothes and shoes persists. We are dedicated to learning, improving, and evolving – not just our brand but also our team. The journey has been a rollercoaster of ups and downs, with more tales to tell, but for now, this is a glimpse into the heart of our startup story.

As we forge ahead, we extend our heartfelt thanks to you – our supporters, customers, and advocates. StrapSwap wouldn't be what it is without your purchases, social media support, website visits, and word-of-mouth promotion. Your contribution means the world to us, and as our journey unfolds, we invite you to stay with us, explore our collections, and be part of the StrapSwap story.